Our Review Process

Regular visitors to our site probably already understand just how seriously we take grooming. After all, to succeed and get the most out of life you need to be prepared, which means doing whatever you can to look your best. As true shaving enthusiasts, we really hate to see all those men out there struggling with their style, fussing over their facial hair or wasting their hard earned time and money on poor quality products.

Our Review Process

Here at Prim & Prep, our main goal is help ensure every man can meet his grooming goals in the best, easiest and most cost effective way possible. This is why we’ve developed a thorough review process to help make it easier for you to sort the treasure from the trash. While other sites are simply concerned with making a quick buck through advertising products regardless of how good they actually are, we want to help every man understand the joys of shaving instead of thinking of it as a chore.

For this reason, we made the decision to only provide hands-on reviews for all products found on this site. Simply put, if it is on here, it means our writers, contributors or other staff members have personally tried it out. Of course, it would be entirely unfeasible for us to try every product out there, which is why we first perform a huge amount of product research and read other reviews to determine where to start.

Still, every man’s face and every man’s particular tastes are obviously different, which is why we also rely on reviews from people like you to help us sort through the complicated and chaotic world that is male shaving and grooming products. We’re constantly reading, researching and staying on the lookout for the latest and greatest items out there in our effort to provide the most comprehensive guide to male grooming out there. However, the only way we can ever hope to achieve this goal is with your help, and so we’d love any comments or suggestions you can provide. Whether you want to recommend a product you think we should check out or want to put in your two cents about any of the products featured on our site, we value your input. So feel free to drop us a line and help contribute to making Prim & Prep the go-to infobase for anything and everything male grooming related.


  1. You guys should check out this young company Akamai – akamaibasics.com — love the 3 in 1 bar and Skin Fuel for shaving. Been using them for over a year – excellent shaving solution. Saw Beardbrand just also came a multipurose Utility Bar too (but pricey!) but looks cool though. Maybe a round up of shave soaps that also work as body bar/shampoo? Love the site – keep up the good work!

    • Thanks for the recommendation and kind words Vic!


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