Prim & Prep Editors

Prim & Prep Editors are a team of male grooming experts in their respective fields, including Karl Schmidt (Beards / Facial Hair), Ben Rose (Shaving / Body Grooming / Skincare), and Ethan Stone (Men's Style). Their work has been featured on many prominent men's publications including AskMen, Men's Health, and GQ. Be sure to check out the review process for details on Prim & Prep's product review methodology or contact them below.

Best Leave In conditioner

8 Best Leave-In Conditioners for Men’s Curly Hair in 2025

0%Post ContentIt’s not enough to just have amazing hair; you must maintain it with the best leave-in conditioners for men’s curly hair. But for some men, regular conditioner doesn’t quite do the trick. Curly hair or frizzy hair tends to fight back when you attempt to tame it or add in a styling gel. Other […]

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Best dandruff shampoos for men

8 Best Dandruff Shampoos for Men 2025 (Every Type of Dandruff)

0%Post ContentVirtually every man has experienced it at some point: you run your hands through your hair only for a shower of dusty particles to fall out, coating your shirt. Although it feels awful to recognize you have bad dandruff, you’re not alone. Millions of men and women suffer from dandruff every single day. It’s

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Best Shampoo for Men

8 Best Shampoos for Men in 2025 for Every Hair Type

0%Post ContentSome men think all shampoos are alike. Others may even use bar soap instead of shampoo without considering the harm they’re doing to their hair. The truth is that the best shampoos for men can mean the difference between greasy, flat hair and hair that shines with its full color and volume. Especially when

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Best Mustache Wax

7 Best Mustache Waxes of 2025 (Buyer’s Guide for Every Mustache & Style)

0%Post ContentAh, the mustache. One of the most popular men’s grooming styles for decades (just look at pictures of your Dad from the ’80s), it was almost killed off in the ’90s/ 00’s obsession with pre-pubescent man-children (thank you, Justin Timberlake). Thankfully for testosterone-loaded men everywhere, this manliest of grooming style is firmly back and

7 Best Mustache Waxes of 2025 (Buyer’s Guide for Every Mustache & Style) Read More »

7 Best Beard Balms of [year] for Ultimate Conditioning & Hold (Buyer's Guide) 1

7 Best Beard Balms of 2025 for Ultimate Conditioning & Hold (Buyer’s Guide)

0%Post ContentHey guys, today we’re talking Best beard balms! These cool products sit in a middle ground between the deep nourishing powers of beard oils and the long-term hold of beard waxes. It doesn’t matter how long your beard is though, there will be a balm for you. If you’re early in the facial hair

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How to Soften Your Beard Feauture

How to Soften Your Beard – 5 Fast & Effective Solutions (2025 Guide)

0%Post ContentIf you’ve got a beard you probably want it to be a little softer than it currently is. How do we know that? Well, for one thing, lots of you guys email us to ask just that – how to soften your beard. The other reason we know you want a softer beard is

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best beard conditioner

6 Best Beard Softeners of 2025 (For a Healthier, More Hydrated Look)

0%Post ContentNobody wants a beard that feels like a bag of old wire, right? A tough and scratchy beard feels bad to you but it feels even worse to your significant other. Read our blog to know which are the best beard softeners of the year. None of us wants to be nagged by our

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